This is the official site for all things Guerrilla.

I've authored or co-authored 58 books published in 62 languages.
More than 21 million copies have been sold.
This is the first of the 21 million.
It sold 300,000 copies through bookstores and gift shops.

I took it off the market when my "Guerrilla Marketing" books took off, but more than a few people say this the best book I've written.
This is the first time it's been available in 40 years.

100 truths. None are about marketing, but any one could be
worth the price of admission to the book.

We have worked with companies like yours since the 1980’s, from small mom and pop businesses to large corporations-- boosting profits with our proven Guerrilla Marketing tactics.

"Jay is one of the foremost business marketing experts in the world. No one knows how to use the weapons of the trade better than industry expert Jay Levinson."
-- Entrepreneur magazine

What can you do right now?

  1. Come to our Intensive and get fully equipped to energize your company
  2. Have your company staff learn what they need to do to implement success
  3. Become a GM Certified Coach

There have been recent reports of fraudulent sites posing as our own and offering services. If you have any questions please contact Amy Levinson, Vice President, at

Small Business Internet Marketing

Got Questions? How will the home study program benefit my business? We’ve got answers. Get a FREE 30 minute consultation with a certified Guerilla Marketer to discuss exactly how our Home Study program and becoming certifed will turn “modern” marketing on its head and get you real, measurable results.