Jay Conrad Levinson,
the Father of
Featuring timeless and time honored strategies and tactics
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Push the envelope
The direct mail letter gets 70% of your orders, the brochure 20%, and the order form 10%. But none of these items will be seen if the envelope doesn't grab their attention. Personalize with stamps and hand-written addresses. Try using bright colors, rubber stamp and post-it effects.
It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money.
This is the official site for all things Guerrilla.
|What Is Guerrilla Marketing?|
by Jay Conrad Levinson
The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 58 volumes in 62 languages, and more than 21 million copies have been sold worldwide. The book is required reading in many MBA programs throughout the world. The author taught the topic at the University of California, Berkeley Extension Division. He lectures on it worldwide.
In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing:
"I'm referring to the soul and essence of guerrilla marketing which remain as always -- achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
The need for guerrilla marketing can be seen in the light of three facts:
Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world."
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