| 1. Marketing plan |
101. Your employees and reps |
| 2.
A marketing calendar |
102. A designated guerrilla |
| 3.
Identity |
103. Employee attire |
| 4.
Business cards |
104. Your social demeanor |
| 5.
Stationery |
105. Your target audience |
| 6.
Personal letters |
106. Your circle of influence |
| 7.
Telephone marketing |
107. Your contact time with customers |
| 8.
A toll-free number |
108. How you say "Hello" and "Goodbye" |
| 9.
A vanity phone number |
109. Your teaching ability |
| 10.
The Yellow Pages |
110. Stories |
| 11.
Postcards |
111. Sales training |
| 12.
Postcard decks |
112. Use of downtime |
| 13.
Classified ads |
113. Networking |
| 14.
Per-order and per-inquiry advertising |
114. Professional titles |
| 15.
Free ads in shoppers |
115. Affiliate marketing |
| 16.
Circulars and flies |
116. Media contacts |
| 17.
Community bulletin boards |
117. "A"-List customers |
| 18.
Movie ads |
118. Your core story |
| 19.
Outside signs |
119. A sense of urgency |
| 20.
Street banners |
120. Limited time or quantity offers |
| 21.
A window display |
121. A call to action |
| 22.
Inside signs |
122. Satisfied customers |
| 23.
Posters |
123. A benefits list |
| 24.
Canvassing |
124. Competitive advantages |
| 25.
Door hangers |
125. Gifts |
| 26.
An elevator pitch |
126. Service |
| 27.
A value story |
127. Public relations |
| 28.
Backend sales |
128. Fusion marketing |
| 29.
Letters of recommendation |
129. Barter |
| 30.
Attendance at trade shows |
130. Word-of-mouth |
| 31.
Advertising |
131. Buzz |
| 32.
Direct mail |
132. Community involvement |
| 33.
Newspaper ads |
133. Club and association memberships |
| 34.
Radio spots |
134. Free directory listings |
| 35.
Magazine ads |
135. A tradeshow booth |
| 36.
Billboards |
136. Special events |
| 37.
Television commercials |
137. A name tag at events |
| 38.
A computer |
138. Luxury box at events |
| 39.
A printer or fax machine |
139. Gift certificates |
| 40.
Chat rooms |
140. Audio-visual aids |
| 41.
Forums |
141. Flip charts |
| 42.
Internet bulletin boards |
142. Reprints and blowups |
| 43.
List building |
143. Coupons |
| 44.
Personalized e-mail |
144. A free trail offer |
| 45.
An e-mail signature |
145. Guarantees |
| 46.
Canned e-mail |
146. Contests and sweepstakes |
| 47.
Bulk e-mail |
147. Baking or crafts ability |
| 48.
Audio and video postcards |
148. Lead buying |
| 49.
A domain name |
149. Follow-up |
| 50.
A web site |
150. A tracking plan |
| 51.
A landing page |
151. Marketing-on-hold |
| 52.
A merchant account |
152. Branded entertainment |
| 53.
A shopping cart |
153. Product placement |
| 54.
Auto-responders |
154. Being a radio talk show guest |
| 55.
A search engine ranking |
155. Being a TV talk show guest |
| 56.
Electronic brochures |
156. Subliminal marketing |
| 57.
RSS feeds |
157. A proper view of marketing |
| 58.
blogs |
158. Brand name awareness |
| 59.
Podcasting |
159. Intelligent positioning |
| 60.
A personal e-zine |
160. A name |
| 61.
Ads in other e-zines |
161. A meme |
| 62.
E-Books |
162. A theme line |
| 63.
Content provision |
163. Writing ability |
| 64.
Webinars |
164. Copywriting ability |
| 65.
Joint ventures |
165. Headline copy talent |
| 66.
Word-of-mouse |
166. Location |
| 67.
Viral marketing |
167. Hours of operation |
| 68.
eBay and other auction sites |
168. Days of operation |
| 69.
Click analyzers |
169. Credit card acceptance |
| 70.
Pay-per-click ads |
170. Financing availability |
| 71.
Search engine keywords |
171. Credibility |
| 72.
Google adwords |
172. Reputation |
| 73.
Sponsored links |
173. Efficiency |
| 74.
Reciprocal link exchanges |
174. Quality |
| 75.
Banner exchanges |
175. Service |
| 76.
Web conversion rates |
176. Selection |
| 77.
Knowledge of your market |
177. Price |
| 78.
Research studies |
178. Upgrade opportunities |
| 79.
Specific customer data |
179. Referral program |
| 80.
Case studies |
180. Spying |
| 81.
Sharing |
181. Testimonials |
| 82.
Brochures |
182. Extra value |
| 83.
Catalogs |
183. Adopting a noble cause |
| 84.
Business directories |
184. Easy to do business with |
| 85.
Public service announcements |
185. Honest interest in people |
| 86.
A newsletter |
186. Good telephone demeanor |
| 87.
Speeches |
187. Passion and enthusiasm |
| 88.
Free consultations |
188. Sensitivity |
| 89.
Free demonstrations |
189. Patience |
| 90.
Free seminars |
190. Flexibility |
| 91.
Articles |
191. Generosity |
| 92.
Columns |
192. Self-confidence |
| 93.
Writing books |
193. Neatness |
| 94.
Publishing-on-demand |
194. Aggressiveness |
| 95.
Workshops |
195. Competitiveness |
| 96.
Teleseminars |
196. High energy |
| 97.
Infomercials |
197. Speed |
| 98.
Constant learning |
198. Focus |
| 99.
Marketing insight |
199. Attention to details |
| 100. Yourself |
200. Ability to take action |
strategies and tactics
FOLLOW JAY!