Just as radio didn't disappear when TV entered our lives, TV won't disappear now that being online is rapidly becoming part of our lives. Yes, it's true that people are spending more time with their PCs and less time with their TVs and it's also true that the lines between them are blurring. But television deserves a place in the arsenal of a small business now more than ever.
The main reasons why this is true are:
- Television now allows you to target your audience more precisely
than you could in the part. It lets you single out specific groups
of people, such as business people, and it enables you to home
in on selected neighborhoods in your community. These phenomena
are due to the growth of cable TV.
- Television is now more...
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