Credibility comes from providing useful information to your target audience. Each time you participate in an online discussion group, you gain visibility and credibility for the few days when your posted message will be read by others, but then the spotlight goes out and you fade back into darkness. By holding an online conference, you can demonstrate your knowledge and establish credibility with an audience that has chosen to listen to you, and you'll end up with a transcript which can be published and promoted for months in the future. Here's how to do it.
1. Find a forum on an online service or bulletin board where your customers are likely to congregate, and then contact the forum administrator to find out exactly how to propose a conference on that forum.

2. Monitor the forum for several weeks or talk with the moderator about previous forum topics, so you can choose a topic that's new and compelling for the forum's members. Choose a topic like tax...

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