Remembering this experience, a couple of years ago I suggested to a client, a real estate salesman working in Marin County, California the following prospecting technique.
As you approach the toll booth on the Golden Gate Bridge (or any interstate or turnpike toll booth, or parking lot attendant, for that matter), line yourself up in front of BMW's, Mercedes Benz's, Cadillac's and the like (folks who look like your ideal customer). Take some time to staple a few dollars to your business cards. And pay for the car behind you! You cannot imagine the reaction to having someone, some stranger, pay for your way across the bridge or whatever.
As the car behind you...
You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.
