When you open your online business, do it with realistic expectations. If your expectations are grounded in reality, you'll know you need to put the necessary effort into marketing. If you expect the Net to do your marketing for you, you'll be sadly disappointed. Here's how to develop and live by a set of realistic expectations on the Net.
Conduct diligent research.
Cyberspace won't turn a bad business idea into a good one, and it won't chase your competitors away. Before venturing into the online marketplace, conduct diligent research about the feasibility of your business idea and the odds of your being able to sell it online. The Net just isn't suited for every business on the...
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