I remember seeing one competitor racing through the flag-marked "gates." The coach yelled some instructions. "Drop down. No, too much! Good! That's it. Perfect." Later, I asked the coach to tell me his strategy. As it turns out, how you hold your body will effect your speed. A kind of aerodynamic effect is even created by your body. In positioning yourself just so, you go through each gate 1/100th of a second faster. A hundredth here and a hundredth there add up. So, by holding yourself correctly you may win the race by 1/10 of a second. This is the way world class champions win today. It's the same in business.
Winning in today's business environment is not accomplished by wild new theories or by radical shifts in the way you conduct your sales and marketing. Winning in business today...
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