Having a site on the Web doesn't mean you'll automatically reach millions of customers, any more than having a book in publication means you'll automatically reach millions of readers. There may be millions of people capable of accessing Worldwide Web pages right now, but you'll have to promote your site through discussion group participation, ads, announcements, directory listings, e-mail, links on other sites, and off-line publicity before you'll attract a lot of visitors.
Myth #2 - You can set up a site and forget it.
Web sites aren't like print or broadcast ad campaigns, where
you're married to a particular design and information package
for months on end. When I see a site that hasn't changed in months,
I wonder whether or not the company is still in business. There
are too many new Web sites appearing every day for me or most
Net...
