The goals of the 21st century guerrilla entrepreneur: work that
is satisfying, enough money to enjoy freedom from worry about
it, health good enough to take for granted, a bonding with others
where you give and receive love and support, fun that is not pursued
but is in the essence of daily living and longevity to appreciate
with wisdom that which you have achieved.
WHAT IS A GUERRILLA ENTREPRENEUR?
The guerrilla entrepreneur knows that the journey is the goal.
He also realizes that he is in control of his enterprise, not
the other way around, and that if he is dissatisfied with his
journey, he is missing the point of the journey itself. Unlike
old-fashioned enterprises, which often required gigantic sacrifices
for the sake of the goal, guerrilla enterprises place the goal
of a pleasant journey ahead of the mere notion of sacrifices.
The guerrilla entrepreneur...
You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member,
join now.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.