I am dazzled with the opportunity to market products or services online, but I realize that marketing online is only utilizing one of the weapons of guerrilla marketing. Unless it's combined with other weapons, it's going to be a techno-loser for you.
Your site must be promoted all over the place -- in the websites of others, in the mass media, in all contacts you have with others. It belongs in all your ads -- print and electronic. It should be on your stationery, business cards, envelopes, invoices, catalogs, postcards and in all directories. Include it in your newsletters, on all fliers, even in your marketing-on-hold message, in your voice-mail greeting, and on signs if you have a store or office that people visit.
If your company hasn't done much advertising, it's a good idea to advertise...
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