Nearly every year for the past ten years over 750,000 folks across North America get that entrepreneurial spirit and start up a new business. No kidding, three-quarters of a million new businesses are begun each and every year. Wonderful news! Yes, but the sad part of this news is that, after four years, sixty-two percent of them are out-of-business!
The US Department of Commerce wanted to know why. After all the government was losing potential tax revenue and many taxpayers are going broke. After a thorough review and much field research it was found that the failing businesses all had three things in common:

1. Poor financial planning;
2. Poor marketing; and,
3. Poor sale skills.

The US Small Business Administration. in a study completed in 1992, concluded: "For most businesses marketing is critical, vital. If you don't market the odds are your business will fail."

Guerrilla Selling and Guerrilla Marketing...

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