"So much information, so little time," laments today's Netizen.
We all have a bandwidth problem with the Net as we try to absorb
hundreds of information bits a day through what's usually a very
narrow pipeline. It's depressing enough trying to maintain legitimate
contacts and keep up with useful information without having to
spend some of our precious online time dealing with garbage. When
we want information, we want it now, and we form impressions about
new Net contacts based solely on information content and presentation.
Good information, presented logically and concisely, implies a
professional approach to business. Bad information implies just
the opposite. It behooves the astute guerrilla marketer to put
his or her best foot forward at all times. To wit:
- Watch that signature. Sure, you should include your name, company
name, and contact information in an e-mail or discussion group
signature, but skip the...
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