If your marketing is right, but your timing is wrong, watch out. Even the best-laid plans go awry when the timing is off. Here's how to prevent that.

Sometimes a company actively markets the right product or service to the right people in the right media. But the marketing turns out to be a flop all because of poor timing. In order to get the most mileage from your marketing, you've got to be keenly attuned to the right times and the wrong times. To gain a bit of insight, consider these ten examples:

  1. You've created the perfect mailing package, but it arrives too early in the week, when your prospect is thinking of the week ahead -- or too late, when your prospect is thinking of the upcoming weekend. Moral: See to it that your mailing arrives on a Tuesday, Wednesday or Thursday.

  2. You've got a fine product but a limited budget and a lot of competition. What to do? Do your marketing when your...

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