Bribes do a bang-up job of empowering your marketing. Unlike premiums, which may require a purchase, bribes are given for free and offered for free. Their primary purposes are to generate leads, increase name awareness, make friends, thank customers, boost store traffic, introduce new things, motivate people to act, and create an unconscious obligation to do business with you.
During the nineties, the most popular bribes in the United States have been T-shirts and baseball caps, jackets, headbands, writing instruments, desk and office accessories, scratchpads, and glassware and ceramics. Mousepads and screensavers are moving up fast. So is free information.
If you ever plan to lure prospects with a freebie, be certain to research that freebie first. Guerrillas not only research their market, their...
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