With dozens of online marketing weapons and hundreds of places where you can attack in cyberspace, it's easy to lose focus. Yet an effective marketing attack involves following a consistent strategy. To keep your attack on track as the days and weeks go by, make a Do List. Here are some activities you'll want to consider putting on that list for your daily, weekly, monthly, and quarterly marching orders.

Daily tasks can include:

• Checking the positions of classified ads you've posted (and re-posting them if they're too far down the message list);

• Adding new e-mail addresses to your mailing list from messages you receive ;

• Following up leads to new information resources;

• Checking your e-mail and responding the same day;

• Monitoring discussion groups in which you participate, and posting messages in them;

• Visiting your Web site or storefront to make...
  
  
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