Information is the coin of the realm in cyberspace. Publishing
a document online gives you credibility as an information source
while extending your visibility across many weeks or months. Radio
personalities like Rush Limbaugh and Howard Stern know that radio,
like a newsgroup discussion, is an ephemeral medium. What they
say today is forgotten in a few days. Their hour in the radio
sunshine is short, and when they go off the air, many people forget
them. Stern, Limbaugh, and others have created more visibility
for themselves by publishing books, so their pictures, names,
and ideas are visible in bookstores and on newsstands 24 hours
a day. You can do the same thing on the Net, and you don't have
to write a whole book to do it. Here are some ideas:
- Prepare a short Q? document that deals with questions your customers
commonly ask.
- Compile a directory of useful information sites, search engines,
or...
You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member,
join now.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.
