No matter how good your marketing is, it can rarely bring customers back for more if they were disappointed with their first go-round with you. It cannot generate profits for you if your word-of-mouth marketing works against it. It can only get prospects to buy from you once. The rest is up to you -- and up to your sense of humanity in marketing.
If you can't see the connection, perhaps marketing is not your strong point and you should become involved with something that does not involve human beings. Marketing very definitely does involve them. The more humanity they experience from your company, the more involved they'll be with you -- and they'll prove it with repeat and referral business.
One guerrilla truism is that people like to buy from friends. Another is that it is crucial to make...
You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.
