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Five Keys To Classified Ad Success

by Charles Rubin

Classified ads are a simple but effective method of announcing your products or services in cyberspace, and they should be a part of your online marketing plan. But when you post a classified ad, you're competing with dozens of other ads. This week, we'll look at five guerrilla tips that will help you make the most of your classified ads in the online marketplace. Check back next week for the rest of the list.

Plan the entire sales process
Don't go into the advertising battle half-cocked. Think through the entire process that will begin with a response to your ad, and make sure you're ready for the results. If the ad offers a free information kit, for example, make sure you have the information kit ready to go before you ever place the ad. If you're filling orders or sending out information by snail mail, prepare an order confirmation notice in advance and send it out as quickly as you can so your...

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