Guerrilla marketing preaches to the skies the importance of customer follow-up and prospect follow-up if you have even the vaguest notion of succeeding in business.
Why do most businesses lose customers? Poor service? Nope. Poor quality? Nope. Well, then why? Apathy after the sale. Most businesses lose customers by ignoring them to death. A numbing 68% of all business lost in America is lost due to apathy after the sale.

Misguided business owners think that marketing is over once they've made the sale. WRONG WRONG WRONG. Marketing begins once you've made the sale. It's of momentous importance to you and your company that you understand this. I'm sure you will by the time you've come to the end of this online column.

First of all, understand how guerrillas view follow up. They make it part of their DNA because they know it now costs six times more to sell something to a new customer than to an existing customer. When a guerrilla makes a sale,...

You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Guerrilla Marketing Online Member Login:
Username
Password
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.