The launch goes well, but the weeks go by. Distractions happen.
Your participation drops, and results diminish. Results diminish
and you get discouraged. Eventually, you're not checking your
e-mail regularly, and not posting to discussion groups anymore
at all. And when that happens, your online presence evaporates.
It's a sad and too-familiar sequence of events for online marketers.
The excitement that followed the launch of your online marketing
attack and its early success is hard to maintain. But what's the
alternative? With thousands of people vying for attention on the
Net, you have to keep up your marketing efforts or risk losing
that presence and visibility you worked so hard to create.
Here are some ideas for maintaining your attack.
Avoid distractions by scheduling.
It's easy to become distracted by off-line events. People call,
customers stop by, paperwork needs to be done and errands need
running....
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