Over one hundred and fifty years ago, Henry David Thoreau, commenting on the human experience, wrote: "The mass of mankind lead lives of quiet desperation." Fifty years ago Helen Keller wrote: "Life is either a wonderful bold adventure or it's nothing." For most of us, life is pretty much nothing and most of us are still living lives of quiet desperation! This is important for you to understand in order for you to become a powerful marketer.

As Guerrillas, we're not trying here to change the world. Even though that would be a wonderful idea. We are simply coming to a clear understanding of how people are and of how to best approach them, where they are, as they are. All this in order to serve them better with our products and services designed to make their lives fuller, richer, and better.

But how to reach them? The human mind appears to be organized in layers much like an onion. As marketers we need to...

You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Guerrilla Marketing Online Member Login:
Username
Password
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.