There are poor proposals, which rarely get the business for you. There are good proposals, which might get the business for you. And then, there are guerrilla proposals, which usually get the business for you. If you present anything but a guerrilla proposal, it means that all the marketing you've done up till that time has probably been wasted. Sheer agony.
The companies that get the business realize that all the time and energy they've put into wooing a prospective customer has been mere groundwork for the dazzling display of business acumen that will be made apparent when they get down to the business of making an actual proposal. Guerrillas follow these ten steps to make sure that their courtship activities lead to a long-term business marriage -- destined to flourish and prosper.
1. Guerrillas are...
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