Fusion marketing trades can be simple links to other services,
or they can be whole directories of information. For example,
an environmental consulting firm might supply a short article
about environmentally-friendly design to a Web site maintained
by an architectural firm. At the end of the article, there's a
link to the consulting firm's Web site. In exchange, the environmental
consultants' Web site might contain a directory of architects
and designers or a series of architects' portfolios, along with
links to each architect's home page or e-mail address. Once a
Web site is set...
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