Once you understand that people judge you from the first moment you meet them, and realize that there is a range of tools available to help support your positioning, you can be more successful in every encounter.
POSITIONING YOURSELF

If you haven't already guessed, a key part of Guerrilla Marketing Yourself is learning how to position yourself. The people you meet just aren't going to take the time to really get to know you. They're going to make a snap decision about who you are and what you stand for whether you want them to or not.

Most of us don't like to accept this. Most of us don't want to boil the essence of our personality down to just eight words. Most of us don't have a plan and a solid goal. And most of us fail more than we ought to.

Madonna is one of the most famous women in the world. But we have no idea what books she likes, whether she knows how to bake cookies and if she remembers her friend's birthdays. Madonna...

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