Although online services like CompuServe, Prodigy, America Online,
GEnie and Delphi now offer their subscribers access to the Net,
it's a mistake to assume that your Net-only marketing activities
will reach them. Many of these services' subscribers spend most
or all of their time in the service's own areas, not on the Net.
Here are some reasons why you should include online services in
your marketing plans.
- Every online service has business- and marketing-related discussion
groups where you can get advice and make customer contacts. Try
the small business forums on America Online or CompuServe, the
PR/Marketing Forum on CompuServe, the Your Business BBS on Prodigy,
or the Home/Small Business Roundtable on GEnie.
- Classified ads on online services are read by thousands. Ads on
these services are actually classified into categories, which
makes it much more likely that your ad will find an appropriate...
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