Last week's Weekly Guerrilla focused on promoting your online presence with off-line weapons. This week, we'll turn the tables. The Internet reaches around the globe, but in today's mobile society, many of your online correspondents or Web site visitors may also be in your local geographical area. Given the choice, it's always better to meet customers in person than through a computer screen, so do what you can to encourage in-person contacts. Here are some ideas:

• Include your physical address in your e-mail signature. If your mail correspondents know where you're located, they may well stop by when they're in the area.

• Use an establishment date on your online storefront. Customers are leery of Net businesses because they could easily have been established yesterday. If you've been in business a long time, let customers know that. (If you've been on the Net more than a year, that makes you an old-timer...
  
  
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