Despite the undeniable allure of cyberspace, the fact remains that most people spend most of their time off-line. So no matter how much you're doing to promote your business online, your online marketing attack won't be complete without some support from your off-line marketing weapons.

Let's look at some off-line weapons you can use to support your online attack.

Your physical store. Your store gives you lots of opportunities for promoting your online presence. Window signs that announce, "See us on the Internet!" will bring in customers and alert them to your online presence at the same time. You can also use in-store signs to announce specific advantages of visiting your online store. For example, signs could announce that you offer a discount for online orders, or that customers can easily search through an online catalog that contains far more items than your store can hold.

Your stationery....

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