Many of today's products and services are so similar to each other that the only difference is in their marketing. They try to woo new customers with jingles, special effects, gimmicks, freebies, sales and fancy production.
These marketing devices are the final refuge of people with limited imaginations. Although there is little question that they can help, a serious guerrilla knows there are other marketing weapons with far more potency.
The most important of these people are competitive advantages. If your widget doubles a company's profits, grows hair on bald heads, or attracts life-long partners, you don't have to stoop to using gimmicks. Jingles will just get in the way of clarity. Just the truth will do very nicely, thank you.
Perhaps you have a plethora of competitive...
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