Guerrilla Marketing Online means working smarter than the rest. To make your online marketing successful you need front-line intelligence and some common sense. Guerrillas don't have massive budgets and unlimited resources, when they go into battle they just focus on what works and what doesn't work.

Here then is your intelligence briefing for online marketing battles. The top ten reasons most online marketing fails, and four rules for a winning web site:

The Top 10 Reasons Why Online Marketing Fails

10. Everyone is reading Letterman's Top 10.
People want to be entertained, and if your site isn't entertaining, customers won't linger long. Clicking links and skipping from page to page loses its charm pretty quickly. Try to inject some humor and surprise into your site. Most marketing pitches are far too official-sounding and boring.

9. The official Net language is Esperanto.
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