The Big Lie has been circulating through America for well over a century. You've probably been buying into this enormous lie yourself. If you're a guerrilla, you already know that it is a hurtful, misguided, whopping lie. Time is not money.
If you run out of money, you can always generate more. If you run out of time, you can never generate more. Time can be more beneficial to your life and your business than money ever could.
There are now ways to create more time for yourself, using the old, proven time management practices of the past, coupled with the new, proven time-conserving technologies of the present: e-mail, faxes, cellular phones, pagers, computers, it's a long, long list. What does all this have to do with marketing? Easy question. It has everything to do with marketing because Americans now revere...
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