In the early days of doing business in North America, most people thought that business cards were designed to tell people your name, address, and telephone number. In the age of the guerrilla this is no longer so.

Here are some factors to consider:


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1. Your business card is now a marketing piece or, at least, it should be.
2. Your company slogan and your important customer benefits should also be listed. If customers need to find you, maybe a simple map should be there. Do you have a FAX, an email address, or a web site. Are they listed?

3. Do you have an 800 number? Customers, even those living in your county, are six to seven times more likely to call you if you have a toll-free telephone number. Get it on your card!

4. Have you considered a fold-over card? The front is more like a traditional card, but the inside is...

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