The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.

As marketing continues to change, the secrets of guerrilla marketing continue to change. Originally, there were three secrets, then seven, then twelve. Now, I'm going to clue you in on the 15 secrets that guarantee you will exceed your most optimistic projections, however dreamy they may be.

MEMORIZE THESE 15 WORDS THEN LIVE BY THEM.

I'm giving you a memory crutch so that you'll never forget these words, each one representing a major guerrilla marketing secret. All 15 words end in the letters "ENT." Run your business by the guerrilla concepts they represent and your marketing dreams will come true.

1. COMMITMENT: You...

You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Guerrilla Marketing Online Member Login:
Username
Password
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.