Once you have even the spark of a notion to market online, let that
spark ignite thoughts of how you'll promote your site. Have the insight
to know this means thinking imaginatively about two worlds.

The first is the online world, where you'll think in terms of multiple
links to other sites, in terms of banners leading to your site, search
engines directing browsers to your site, postings on forums alerting
onliners to your site, chat conferences heralding your site,
recommendations of your site by internet powers, emailing to parties
demonstrably interested in learning about the topics covered on your
site, writing articles for other sites in return for links back to your
site, mentioning your site in your email signature, advertising online to
entice people to your site, preparing an online version of your press kit
to publicize your site online, and connecting with as many...

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