If you own or operate a small business, you have taken a step away from the corporate mainstream. As an entrepreneur, you are required to wear a lot of hats. You may be a pro at the day-to-day operations of your concern, but may need some assistance in areas such as finance, insurance, accounting, advertising, publicity, or legal services to name a few.

If your instinct is to rush out and sign on a large firm, take a step back and consider hiring an entrepreneur such as yourself. Corporate entities demand large retainers and hefty fees. Despite the prestige and combined experience of the principals of some firms, you may be assigned a rookie who basks in the glow of the corporate hot shots. Even if you meet these hot shots at an initial meeting, you may never see them again.

Some freelancers and consultants may be Guerrillas operating a home-based business. They are more likely to work non-traditional hours and be available to brainstorm or advise you during evenings and weekends. Their fees and payment plans may be more flexible.

When hiring consultants, look for ones with experience working with entrepreneurs. A good source for accomplished consultants is your lending institution. Your banker may be able to give you the names of other local small businesses who employ independent advisors. As long as these firms aren't in direct competition with you, they should be willing to offer referrals. When the consultant is an unknown quantity, interview them thoroughly, asking a lot of questions about their specific input in other small business operations. Ask for references and then call them!

Here are some tips for dealing with consultants and freelancers in specific industries:

Accounting:
When interviewing independent consultants, explore their background and training and their awareness of current small business rules and regulations. If you can't find a freelancer, consider a small company or the small business/entrepreneur department of a larger firm. They will have the hands-on experience of working with a company of your size and complexity.

Law:
Avoid a generalist here, no matter how proficient or cost effective they may appear. Find a lawyer who specializes in entrepreneurial law. Look for one who has been instrumental in helping clients start a business, grow it or go public. Although it may seem prohibitively expensive to retain a lawyer before the need arises, having one in place will help you if you hit a snag.

Public Relations and Marketing Communications:
Often, small PR and MarCom companies are run by mavericks who left senior positions in prestigious firms to open their own shop. Even a tiny firm has the same access to editorial calendars, trade show and seminar listings, and internet resources, as large firms. They may be in contact with designers, copywriters and Internet programmers who like themselves, offer reasonable freelance rates.

All Others:
The same basic rules outlined above apply to consultants in areas such as finance, insurance, investments, personnel, communications, and computer systems. Look for advisors who have worked with entrepreneurs before. And, whenever possible, seek out a specialist who understands your industry and your firm's particular needs.