They realize that change is inevitable and that if they resist change, they are falling behind. Change has never taken place as rapidly as it is right now, and that pace will pick up as we move into the new millennium. Guerrillas have learned that Peter Drucker was right on target when he said the only two valid business purposes are to create customers and to innovate. They recognize that if they can innovate and adapt, they can prosper.
They know that the best changes must come from themselves. A lone inventor developed the variable-speed windshield wipers now used on all cars. When a major car manufacturer was asked why they hadn’t developed it, they responded simply that their customers had never asked for it....
