When my father went into business for himself 35 years ago, he knew nothing about niche marketing and would have been surprised to learn that he was a bootstrapping entrepreneur.

All my father knew is that he didn't want to work in a factory like his Russian immigrant parents. He tried office work but disliked office politics. When he married my mother, my father went to work with his new father-in-law in his dry cleaning business. Observing that the dry cleaning solvents were dumped at the end of the cleaning process, my father found a way to remove the impurities from the solvents and recycle them. He bought a small building and set up a one-man operation that reclaimed used solvents, purifying and reselling them to dry cleaners. The work was hot and dirty.

Over the years my father built up a strong customer base. His customers looked forward to seeing him and began to ask him if he could get them the hangers, tickets, plastic and other supplies...

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