Even if you've written your own print ads, you may feel that you are in over your head in the world of broadcast media. It's tempting to take a radio or TV station up on their offer to write the copy for you. Resist the enticement with a polite "no thank you." Rarely, if ever, will the resulting ads set you apart from your competitors.
Radio
When you place a radio ad, you're speaking to a captive audience - the listener has to take an action (actively change the station) to pass by your ad. Because listeners are often sitting alone (frequently in their cars), speak to them like you're having a one-on-one conversation. Address them directly, and your message will get across.
Use these tips to learn more about what it takes to use radio...
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