Repeat customers are crucial to the success of any business. In online commerce however, this simple principle is often overlooked. The focus has been getting new customers to the web site, but little or no attention is given to getting customers to come back at a later time.

In an online environment, securing repeat customers is just as important as getting users to your site that first time. When creating web pages, marketers fail to keep this is mind. Often, there is plenty of information for the first time visitor, but little incentive to return to that site in the future.

If a client remembers a company's web site, for reasons good or bad, they have the ability to share their experiences with thousands of other potential customers with the touch of a button. Positive word of mouth advertising can mean big growth in this medium.

In an environment where customers may only see your page for a few seconds, it is imperative that your site stands out among...

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