We've been exploring some no-cost marketing tips that will have a big impact on your small business. Keep in mind that by definition a small business is one whose annual sales are under $5 million. That covers a lot of North American firms. I focus on these businesses because there are so many of them. Nearly a million of them start up every year. Two out of three will be out of business in under five years. The biggest problem is poor attention to sales and marketing. That's where I come in.
A technique, not always understood by some is called "follow-up." Everybody knows that you need to follow-up with your customers, but when? And why? Let's start with why.

The first purpose of following-up is to make sure what the customer bought was delivered. This may appear to be an over simplification.

I probably ought to remind you that the number one complaint of all American consumers continues to be that the experience they thought they were going...

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