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Guerrilla Marketing for the Home-Based Business This newest title in our best-selling Guerrilla Marketing series specifically addresses the challenges faced by very small businesses - always undercapitalized and usually short on relevant marketing know-how. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup. As always, the approach is practical, accessible, and inspirational. Paperback; 182 pages: $11.95
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