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Guerrilla Marketing Online
second edition
The Entrepreneur's Guide to Earning Profits on the Internet
Charles Rubin and Jay Conrad Levinson
Buy it online now!
Completely Revised and Updated!
The essential step-by-step guide to marketing on the internet.
From building and maintaining a web site to creating an online
catalog and encouraging users to buy your product online, this
definitive guide to marketing your business on the Internet offers
the entrepreneur basic training for survival and success online.
The combination of Jay Conrad Levinson, the guerrilla marketing
guru and author of the best-selling GUERRILLA MARKETING and GUERRILLA MARKETING ATTACK, and Charles Rubin, a computer wizard who makes the intricacies
of the Internet seem simple, is a brilliant union of the two minds
best suited to introduce today's business world to the electronic
age.
Read this book and you will:
- become oriented to Internet culture and the online world;
- learn to apply Levinson's proven marketing techniques to the online
marketplace;
- discover dozens of low-cost electronic strategies, tactics, and
weapons;
- create a complete online marketing program that matches your goals
and your budget.
Chapters:
- Attacking the Online Marketplace
- Understanding the Online Marketplace
- The Electronic Battlegrounds
- E-mail and Mailing Lists
- Electronic Storefronts
- Advertising
- Discussion Groups
- Bulletin Boards
- Boosting Your Online Reputation
- One Hundred Online Guerrilla Marketing Weapons
- Twelve Strategies for Online Success
- Planning the Attack
- Secrets of a Successful Attack
- Sustaining the Attack
- Using Online Information
- Leveraging Your Online Advantage
Houghton Mifflin 1997
ISBN 0-395-86061-X
Paperback; 314 pages: $14.00
Buy it online now!
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