Home   Guerrilla Marketing in Action! by Jay Conrad Levinson A powerful 55 minute marketing boot camp led by successful guerrillas who share their marketing secrets. You’ll want to return to this video again and again for fresh ideas and the motivation to execute them! GM Video clip (VivoActive, gmvid.viv) 223K GM Video clip (Real Video, gmvid.rm) 226K GM Video clip (QuickTime, gmvid.mov) 4.5MB You’ve read the books. You’ve attended seminars. Now, take your marketing program to the next level with the video, Guerrilla Marketing In Action. You’ll experience the force of Jay Conrad Levinson’s legendary Guerrilla Marketing strategies and tactics in ways only video can bring to life... What’s On This Video? The 55 minute presentation is done in a viewer friendly “magazine format”, featuring seven businesses and the marketing stories, told in their own words. It also features introductory and summary remarks by the guerrilla marketing guru himself, Jay Conrad Levinson. The interviews are candid, precise, and inspiring. Hear their stories and you’ll recognize new profit-producing opportunities as they discuss many of the 100 Guerrilla Marketing Weapons. See their marketing materials and you’ll see applications for your marketing program. Listen to their strategies, learn how they overcame the same challenges you face, and know you, too, can have even greater success. DRIVERSAVERS, Data Retrieval Museum of Bizarre Disk-asters “PR is the most magical thing in the world, I hate advertising.” FREDERICKSEN AND CO. CPA “We’re known for our direct mail. The end of March we send a card that says, get in here, taxes are due.” JANDY INDUSTRIES, Pool and Spa Manufacturing “We’re not selling our products (pools, spas, waterfalls, lighting), we’re promoting a backyard experience.” BOOK PASSAGE, Bookstore “When we pick employees we look for someone who really loves people.” HI-LITE JANITORIAL “In this ad we use bold printing. Our ad stands out.” MOTORCYCLE INSURANCE “We’re looking for a method to get our name out there. The van is a dream come true for us.” Does Guerrilla Marketing really work? The answer is an emphatic, “Yes!” Is it really possible to market a business successfully without relying too heavily on traditional advertising methods? Yes! -Can Guerrilla Marketing strategies really make a positive impact on my bottom line? Yes! -By using time, energy and imagination instead of the brute force of a huge marketing budget, will I generate significant gains in repeat and referral business? Yes! How This Video Can Serve You Best You won’t be lonely anymore in your passion for marketing. Everyone in your company can watch this helpful video and become guerrillas in training! Your brainstorming sessions will be livelier. Your creativity will be supported. The entreprenurial spirit will be raised to new heights. You’ll spend your budget on strategies that generate results, repeats, referrals, and bigger profits. You can watch the video again and again, and learn something new each time. It’s like having your very own guerrilla marketing coach on demand, and your co-workers can join the marketing team for bigger and better wins in the market place.