The concept of Guerrilla business began as the book Guerrilla Marketing. This first book was published in 1984 and it was created to help small business succeed against large and established competitors with large advertising budgets. Guerrilla Marketing started a movement that lead to over 50 books, published into 62 languages and selling over 21 million copies around the globe.
Your job as a Guerrilla: make every single moment of the experience satisfying, simple and worthwhile for the customer. When you do that, you're truly a practitioner of Guerrilla Marketing
Today, we are even more passionate, than in 1984, about the success of businesses and most importantly the people who run them. Utilizing time, energy, imagination and not money remains core to the Guerrilla mindset and we provide the tools to help you develop and expand that mindset so you can exceed.
The Guerrilla Community is a family of like-minded and success oriented people doing everything it takes to make victory the norm for their life.
Develop or grow your Guerrilla mindset. Appreciate traditional thinking but embrace the enlightened opportunities that allow you to live or work differently.
The objective of Guerrilla Marketing is to create a unique, engaging and thought-provoking concept that will generate buzz, and consequently turn viral.
The Official Guerrilla Marketing - bringing Guerrilla Methods to the World.
- founded by Jay Conrad Levinson
Guerrilla Marketing focuses on low cost creative strategies of marketing. Basic requirements are time, energy, and imagination and not money. Sales is not the primary metric to measure business success, instead profit is the measurement. Guerrillas place emphasis on retaining existing customers instead of solely focusing on acquiring new ones.
Are you utilizing the classic 200 Guerrilla Marketing Weapons that every business benefits from?
"Guerrilla marketing embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible. Your task as a guerrilla is to be aware of all the marketing weapons available to you, to experiment with many of them, and then to identify the combination of weapons that provides the highest profit to you."
By Jay and Jay Conrad Levinson
The 2017 Guerrilla Global Summit in Daytona Beach, FL was packed with tools, ideas and inspiration.
Infuse every day with Guerrilla imagination and energy.
Creativity begins not with a headline, graphic idea, special effect or jingle; it begins with an idea. The idea should center around your offer, your competitive advantage or your main benefit-and it should come singing clearly through your marketing in any medium.
"That ability to change is part of the DNA of guerrilla marketing. There are two other parts to that DNA: The first is the ability to operate according to a very simple plan. Everybody can do that. The second part is committing to that plan. Not everybody can do that."