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Tales From the Front Line

Make customers a birthday card!

Guerrilla Ray Fisher of Keylock Mini Storage in Pinellas Park, Florida celebrates his tenants' birthdays with a card he creates himself. He prints a poem on the card and gets four cards out of each piece of 8 1/2 x 11 card stock. He goes to Kinkos to have the cards printed and cut.

Since sending the cards, Fisher has received a very positive response. One tenant even dropped by office just to say he really appreciated the card. Fisher started a file organized by month to pre-address the cards to make it easy to mail within a week of upcoming birthdays.

Any service business can profit from this personal touch.

A Sticky Success Story

Guerrilla Mike Cohen informs us that no one ignores coupons from Captain Tony's Pizza in Cleveland, Ohio. That's because they are printed on Post-it notes and placed each month on every door in their delivery area. The typical response rate is 30%.

Cohen honors us by...

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