Think of a marketing plan as a road map to assist you in setting and realizing goals and keeping you on course. Your marketing plan is a crucial element of a business plan. It consists of information about your company and its products or services, marketing activities objectives and strategies, and your method for measuring success. Typically, it outlines the marketing activities you'll perform during a designated time period (generally six months or one year). In it you'll document the costs of your planned marketing activities as well as the measurements used to determine success.
Before you sit down to create your marketing plan, make...
You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.
