beneath the surface of the sea, I realized that an entire world existed
every day within my own world-and I wasn't at all aware of it. Whether
or not I knew of it, that world was still alive and happening.
The same is true of the world of barter. It's alive and happening, now
more than ever, and yet, most small business owners are completely
clueless as to its existence - and its value to their companies. To
fully comprehend the magnitude of barter in today's economy, consider
that in 1998, more than 55 percent of media was not purchased, but
obtained by barter. And that's just media. Many other goods and
services are obtained for no money whatsoever - simply by bartering.
Almost all small businesses want and need something. Perhaps it's
exactly what you offer. And it's practically certain that your...
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