Greetings, fellow guerrilla marketers! Here are solutions to the 10 problems you reported most often in your survey responses. The survey was part of the Guerrilla Marketing in January 1996.

Each answer is a solution to a problem many businesses have with direct mail. Learn these ten solutions. Put them to work for you. And watch as your mailings increase your sales and profits -- fast!

1. How to write a great letter that grabs the interest of the reader you've never met and create enough response to make the letter worth writing and mailing.

Wouldn't it be nice if a genie came out of a bottle and offered to put your best sales presentation in the bottle -- and give you as many bottles as you wanted to send to prospective customers and clients ?

That's what guerrilla direct mail is.

When you are doing guerrilla direct mail, stop thinking about writing a letter. Start thinking instead about writing a...

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