Most of the nation's largest catalog retailers are already on the Net or are planning to be there. Net catalogs save money because it's far less expensive to present and maintain an online catalog than it is to print and mail one to people offline. Online catalogs also please customers because they can offer more products, more information about each product, faster ordering, and continually-updated information. Your online catalog should leverage the Net's capabilities to add value to the shopping experience. Here are some suggestions.
Organize the catalog logically. Many print catalogs are just a mishmash of products arrayed from one page to the next without any particular organizational scheme. This is fine when you can thumb through pages in an easy chair, but it's death to an online catalog. Your catalog should have a contents page that groups items in departments, and simple navigation buttons that take people to each department quickly. If you have lots of items in...

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