Why ads move on forum lists

Your brand-new ad will appear at the top of the list in its category when you first post it, but when you check the ad area the next day, you'll probably have to scroll down the list to find it. As other ads are posted after hours, your ad moves down the list until it's no longer visible in the window.

In a busy ad area, your ad can move from the top of the list to two or three screens down the list within one day. It's best to keep your ads as close to the top of the list as possible - if you can stay on the first screen of ad titles, you'll have automatic visibility.

To keep your ad near the top of the list all the time, repost it, or submit the same ad again. In most cases, you'll have to give a reposted ad a slightly different title - you may not be allowed to post ads with the same title in the same category.

If your ad is in a busy area, plan to repost it every day.

Pick the one attribute that most distinguishes your business from others you compete with online: that's your niche. Once you know your niche, make sure others know it, too. Add a slogan to your web site or e-mail signature, and make sure the message of that niche is carried in all your marketing messages.